Aerospace Engine Business Innovation Design

Our client was seeking new market vertical opportunity for the current training service. We provided them our product Book AI, an online community that share and manage knowledge.

OVERVIEW

About the project

This rapid design project was based on a prompt given by Rolls-Royce to design the service or discover the new business model for their current training service. Three person teams were created with assigned roles and responsibilities simulating today’s work environment. We conducted research, prototype ideas and finally pitched our solution to the client.

  • Role: 
    Project Manager

  • Tool: 
    HTML, CSS, Javascript

  • Client: 
    Rolls Royce

  • Timeline: 
    February 2019-March 2019

THE CHALLENGE

Rolls-Royce never viewed and pursued training as a significant revenue generator. A limited number of people trained per year at RR and usually because of the cost to fly and pay people to attend the training. Not many customers opt to have the trainers come on sight.

THE SOLUTION

The problem we have to deal with is not only limit to training but have a close relationship with maintenance. We provide a knowledge management platform for all the Rolls-Royce’s customer to share their experience and communicate with each other.

RESEARCH

Identifying the problem

• Create an innovative new service that delivers exceptional training value to U.S. military aviation customers.

• Identify other market verticals and future technical developments to exploit R-R competitive advantages.

MARKET BACKGROUND

Market Background for Civil Helicopter

CURRENT SYSTEM

Current Rolls-Royce Support Resource

CURRENT WORKING FLOW

For Scheduled Maintenance Check and Condition-Based Maintenance

CUSTOMER PAINS

For Rolls-Royce's Customer

OUR SOLUTION

Book AI

Bank Of Online Knowledge and Aviation Intelligence

COMPONENTS

WORKING FLOW

BUSINESS STRATEGY

Business model canvas

COMMUNITY

BUSINESS BENEFIT

• Fast problem resolution - reduces mean time to repair (MTTR)
• Fewer mistakes - as Book AI increases precision, learns from mistakes and handles complex situations better than most humans
• Increased availability - increased mean time between failures (MTBF)
• Increased reliability - rigid planning and execution of reactive and preventative maintenance guides
• Reduction of overall cost - less spare parts are used, fewer dispatches are needed, reduced training time for new staff.
• Improved knowledge sharing - lifts quality and skill level and retain operational knowledge
• Analytics - may reveal faulty products and components
• Increased satisfaction - increases customer loyalty

PRODUCT PITCH

View full presentation

CONCLUSION

Reflection & learning

• Encourage people to invest in the Rolls-Royce engines.
• Assist to build a collaborative ecosystem.
• Technicians can build a reputation on the platform and overall enhance Rolls-Royce’s reputation.