👋 Hi, I'm Tiffany.

I'm currently an associate product manager at Internet Brands based in Los Angeles.

I used to work as a solo in-house designer for a decent time, hence I have equipped the full stack design and communication skill sets. Now I have immersed myself in developing innovative product strategies for both businesses and consumers.

Outside of work, I like to travel, photograph, and explore credit cards & spending strategies.

my skills

  • Designing

    Sketch
    Axure
    Figma
    Adobe Creative Cloud

  • Coding

    HTML/CSS
    Javascript
    D3
    Tableau

  • Prototyping

    Framer X
    InVision
    Marvelapp
    Balsamiq

  • Formative Research

    User Interviews
    Survey / Observation
    Competitive Analysis

  • Generative Research

    Affinity Diagramming
    User Personas
    Journey Mapping
    Sketching
    Prototyping

  • Summative Research

    Usability Testing
    Heuristic Evaluation
    Cognitive Walkthrough

experience

  • 2021 - Now
    Internet Brands - Associate Product Manager

    • Research Google Analytics and execute SEO strategy to increase the referring domains from 7.5k to 11.1K.

    • Explore product use cases, requirements, and wireframes by engaging with various stakeholders to increase the competitiveness of our $10 million product.

    • Manage multiple projects simultaneously while conducting iterative and collaborative design processes through agile project management, achieving a steady velocity of 80 story points per iteration.

  • 2020 - 2021
    Indigo BioAutomation - User Interface Designer

    • Designed wireframes to provide data insights for the company’s flagship product and project. Built interactive and responsive UI component library that covered at least five states (rest, hover, pressed, disabled, and focused). Established product flow after taking user behavior and real-life situation into account and subsequently created a dynamic interface.

    • Developed prototypes to realize design vision, new features, and product iterations in close collaboration with product managers and developers.

    • Partnered with the marketing team to support logos, icons, layouts, flyers, and infographics that adhere to the visual identity and messaging.

  • 2019
    Shotzoom - UI/UX Design Intern

    • Designed the new Android version for the world's largest golf community, with over 3 million users in our golf GPS app.

    • Responsible for the brand-new booking function in both Android and iOS versions of the Shotzoom app and redesigned the wearable device interface that integrates headphones.

  • 2013 - 2018
    EMCT INC. - UI/UX Designer

    • Contributed to the improvement for Envi Info Push App, which boosted ratings from 3.0 to 4.3 out of 5 and the number of users from 10,000 to 300,000.

    • Increased company’s ability to bid on government projects by doubling the previous budget. This increased revenue by 200% and doubled the number of employees.

    • Accomplish the design process for 17 websites and 11 apps with 13 of the websites and 8 of the apps are still available on the market.

  • 2009 - 2013
    InFane Design Group, CO., LTD. - Project Manager

    • Organized a new planning team for a branding company and started managing it.

    • Integrated service and business models in areas ranging from branding, graphic design, marketing, public relations, and advertisement.

education

  • 2018 - 2020
    Indiana University–Purdue University Indianapolis

    Master of Science in Human-Computer Interaction

  • 2004 - 2009
    National Taiwan University

    Bachelor of Science in Geography

awards

  • 2020
    Tech To Protect Challenge Seed and Progress Award

    Winner

  • 2019
    Tech to Protect Challenge National Award

    Winner

    Tech to Protect Challenge Pittsburgh

    Winner

    Tech to Protect Challenge Chicago

    Winner

    AT&T Firstnet Hackathon

    Winner

    Design Sprint for Reconnected Community

    Winner

    Golden Key International Honour Society

    IUPUI

    Grace Hopper Scholarship

    Indiana University

    Graduate and Professional Educational Grant

    Indiana University

  • 2018
    Merit Scholarship

    Indiana University

leadership

  • 2019-2020
    Vice President

    Taiwanese Student Association at IUPUI

publication