Enterprise Notification System: Designing signal prioritization and attention management in a high-volume SaaS platform
Description
I led the end-to-end design of a cross-product notification system, reframing the problem from surfacing activity to guiding user attention in a high-volume, multi-module environment.
The work focused on defining how signals are generated, prioritized, and delivered—balancing business impact, urgency, and user context—while establishing a scalable system across 7 product domains using a structured model (events → alerts → notifications).
Focus: Signal prioritization, attention management, system design
Role: Product Designer (End-to-End Ownership)
Outcome: Established a unified notification framework, aligned 12 cross-functional stakeholders, and created a scalable foundation for prioritization, customization, and cross-channel delivery
Enterprise Review Workflow System: Designing scalable operations and system reliability in a high-volume SaaS environment
Description
I led the redesign of a complex review response workflow used by enterprise clients to manage high volumes of customer feedback across multiple platforms.
Rather than treating issues as isolated bugs, I reframed the problem as a system-level challenge—where fragmented workflows, unclear state transitions, and inconsistent system logic created operational inefficiencies and reduced trust in the system.
The work focused on defining how the system should behave under real operational conditions—balancing workflow flexibility, approval governance, system transparency, and failure recovery. I used user feedback, bug patterns, and production scenarios to guide design decisions and prioritize improvements.
Focus: System reliability, workflow scalability, operational clarity
Role: Product Designer (End-to-End Ownership)
Outcome: Reduced workflow friction, improved response turnaround, and enabled more scalable operations for enterprise clients managing high-volume reviews
Roommate Matching: Designing trust and decision confidence in a high-risk consumer marketplace.
Description
I led the end-to-end conception, design, and delivery of a roommate matching product,
reframing the problem from browsing listings to making high-risk, trust-based
decisions.
The work focused on defining what a viable version of this product should optimize
for—balancing user safety, behavioral intent, onboarding friction, and business
constraints—using research and live funnel data (~2–4% conversion) to guide scope and
product strategy.ience, balancing user safety, behavioral intent, and realistic business
impact.
Focus: Trust, behavioral intent, decision confidence
Role: Product Designer (End-to-End Ownership)
Outcome: Clarified realistic success metrics and shifted the team from demand
validation to optimizing trust and onboarding quality
Flag Review 2.0: Turning opaque AI classification into explainable, reviewer-centered decisions.
Description
I led the end-to-end design and implementation of a hybrid Trust & Safety moderation
system, reframing content moderation from a model-driven classification task into a
human-centered decision problem. Key system decisions intentionally traded full
automation for explainability, consistency, and governance, enabling reviewers to make
high-stakes judgments with clear evidence and comparable precedents.
Focus: Trust & Safety, human-in-the-loop decision-making, explainable AI
Role: Product Designer (UX · System Design · Applied ML)
Outcome: Shifted moderation from opaque model outputs to a reviewer-centered
decision system with hybrid logic and graceful fallback
Earlier Work
Previously, I’ve worked on biotech SaaS, startup products, and public-sector platforms, collaborating with cross-functional teams across regulated, high-stakes domains.
Earlier work includes client-based and public-sector projects. In recent years, my work has focused on B2B SaaS and internal platforms, where impact is measured through system adoption, operational efficiency, and decision quality rather than external client attribution.
-
Blog & Writing Some projects, thoughts, learning & case studies from my journey in design
View on Medium →
-
Presentations & Demos A collection of product pitches, prototype demos & research presentations
View project →
-
Industry UI Design Previous UI/UX design projects for the mobile device, tablet, and websites
View dribbble →